BTS’s V Compose Coffee Advertisement
1. Popular Coffee Brands in Korea
In Korea, there are three major coffee chains that office workers love
1. Compose
2. Mega Coffee
3. Paik’s Coffee
These brands are loved and famous because they sell large, affordable takeaway coffees.
Korean people’s love for coffee is truly immense!
2. Mega Coffee VS Compose Coffee
Currently, the model for Mega Coffee is soccer player Son Heung-min and the group ITZY. In response, the competitor Compose has chosen BTS’s V (Taehyung).
Suddenly, V from BTS appears in a TV commercial! (Screaming~~~ ARMY~~~!!)
3. The contents of the advertisement:
# As V, transformed into a barista, announces that the ordered coffee is ready, He transforms into a composer reminiscent of Beethoven, diligently writing something on a napkin.
# What he writes on the napkin turns out to be a musical score, which he hands to the barista.
# The musical score on the napkin is for the tune ‘School Bell Rings Ding Ding Dong.’
When Compose’s official Instagram uploads the advertisement, there is a sudden increase of about 53% in followers compared to the previous day, with over 30,000 new followers, indicating the influence of BTS’s V (Taehyung).
In an interview, V mentions that his favorite item on Compose’s menu is the ‘Yuja Tea,’ which he has enjoyed since he was young. (Interview along with Compose’s ‘Yuja Tea’ sales increase! Screaming~~~ ARMY~~~!!)
Compose’s advertisement is known as V’s last advertisement before his military enlistment. For a moment, the disappointment of domestic V fans… In every neighborhood, you can find Compose stores, adorned with V’s posters and cup holders. 🙂 On the internet, posts certifying photos of cup holders featuring V’s face are rapidly emerging. 🙂
Lastly, let’s listen to V’s voice and end it here~~!